Marketing strategies for financial advisers in FY-2026
What if marketing didn't feel overwhelming or fake? What if you could build a thriving practice without chasing every new tactic or trying to be everywhere at once?
In this conversation with Dean Holmes on the Uncommon Cents podcast, we discuss:
The signal to noise ratio problem - Why it's harder than ever to be heard and how being yourself is the solution
The AAA Marketing Strategy - Audience (knowing who you help), Appearance (fixing what people find online), and Authority (becoming the trusted source)
The 150 seats on your bus - Why you don't need to appeal to everyone and how to choose who gets on
The Google Test - What prospects actually find when they search for you and why it matters
Newsletter as your marketing engine - Why owned assets beat rented ones and how to create content that compounds
Social media reality - Why it should extend your reach, not be your starting point
The LinkedIn adviser echo chamber - Why connecting mostly with other advisors limits your impact
Dean Holmes co-hosts the Uncommon Cents podcast and is the co-founder of The Wealth Network and Absolute Wealth Advisers. Dean helps financial advisers build businesses that are profitable and enjoyable.