Adjust your binoculars, sharpen your instincts, and prepare for the hunt. Today, we embark on the ultimate safari to find your perfect client - a magnificent specimen who clicks with your vibe, values your wisdom, and pays what you're truly worth.

Let the Swipe Right Safari begin!

Advisers need to showcase their authentic personality in marketing to better reach their target audience, according to a marketing adviser specialising in financial advice.

Too many advisers take a “spray and pray” approach to marketing and end up becoming frustrated when they don’t see results.

Attracting clients and building a book can be major challenges for new advisers. Marketing yourself through personal branding is one proven way of speeding up the sales process.