Engine Financial
Say hello to Fuse Wealth! Formerly CHG Integrated Wealth, the Tweed Heads Accountants and Financial Advisers launch a new name and look to mark a fresh chapter for their financial services business.
To bring their rebrand to life, Fuse Wealth collaborated with Ignition Media, a local web developer, and Jasmin Sleeman, a local photographer.
The result is a complete revamp that sees Fuse Wealth bursting onto the scene with an energising new brand that captures their culture, values and vision for the future.
MADE POSSIBLE WITH:
Brandspark strategy workshop
Brand identity design
Website design and messaging
Website build by Simply Advice Websites
The challenge
Since first opening their doors back in 2012, a lot has changed. Their services have evolved, their client-base has expanded, and the Southern Gold Coast and Northern Rivers area has changed tremendously.
And with change of ownership over the years, the name CHG no longer resonated with the team.
Shaun, Lisa and Saul were itching for a fresh brand that reflected their growth and a name that captured the spirit of who they are today to:
Position their business more confidently in the market.
Attract the right clients and talent.
Align their team around their future-forward purpose.
Rank #1 on Google for Accounting and Financial Planning in Northern Rivers.
The outcome
Fuse Wealth now has a fresh, catchy and modern business name that is true-to-them.
The team is buzzing about their bold, energising new logo and brand identity that aligns with their vision and values.
Their new website boasts strategic messaging and polished visuals with a pop that reflect Fuse Wealth’s energy, niche expertise and ideal clients.
The website is also SEO-optimised with targeted content to drive organic traffic and built for speed and user experience.
Launch communications were crafted to share the exciting rebrand with clients and the local media.
Letters are merged, representing the idea of integration and connection
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Colour blocks seamlessly fit together, much like pieces of a puzzle
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Sans-serif font suggests a modern, efficient and accessible approach
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Deep blue color associated with trust, dependability, and professionalism
Relatable language is used throughout the website, infused with Fuse Wealth’s personality to speak directly their ideal clients.
