“Now, I have a website that’s more than just a digital presence. It’s a true reflection of who I am and what I stand for, and I couldn’t be prouder to share it with the world. It perfectly aligns with my message and feels like an authentic extension of my business.”
Advice Street
Four years into building Advice Street, Steve Hastie had reached an inflection point where his DIY'd brand and website weren't cutting it. In his words, his whole online presence felt like "amateur hour."
He had solid foundations, with clients singing his praises and a steady flow of high-calibre referrals. But the disconnect between his online world and real life was real – and it was holding him back.
We helped Steve close that gap, building a relatable, memorable brand experience that positions Advice Street for its next phase of growth.
advicestreet.com.au
MADE POSSIBLE WITH:
Brandspark strategy workshop
Brand identity evolution
Website messaging
Website design and build
LinkedIn profile optimisation
Google Business profile optimisation
Client experience documents
Email newsletter content consulting
The challenge
The idea of revitalising his brand had been rattling around in his head for a while, but it felt like a big undertaking with lots of moving pieces. the thought of having to explain all the financial advice compliance "boring stuff" to a generalist branding agency made it feel even harder. He needed someone who already got it — someone who understood the industry’s nuances. He wanted:
To feel confident that when someone says "Hey, go check out Steve or Advice Street online," what they find will impress them.
To have professional, consistent branding across every client touchpoint.
To revamp his Word On The Street client newsletter.
The transformation
The Advice Street brand has gone from “amateur hour” to “WOW”. It’s now a seamless experience from the virtual world to reality. The moment the ideal clients discover Steve or Advice Street online, they’ll instinctively recognise that this is a business that truly means business.
Even better? People are resonating with the website straight away — seeing themselves reflected in the language, visuals, and client stories. They’re naturally categorising themselves into the audience personas Steve wants to attract, making the right-fit clients feel like they’ve found exactly who they’ve been looking for.
The good stuff you can see
A fully evolved brand that goes well beyond the logo - colour palette, fonts, custom icons, design elements.
A website that looks and sounds like Advice Street - language Steve uses in client conversations with real photos of Steve, the team and clients (no stock photos in sight).
Sharpened Google Business and LinkedIn profiles so Steve and Advice Street look sharp where people might find them.
On-brand email signature template for polished consistency across the team.
A suite of client experience documents that deliver a premium experience from FSG to signed agreement to SOA.
Reimagined Word On The Street newsletter - simple for the team to create, engaging for clients to read.
Brand assets and templates to keep everything looking sharp as Advice Street grows.
The unseen gold
Confidence – Steve no longer cringes when he thinks about people landing on his website — he’s pumped and proud of his online presence.
Trust – When someone discovers Advice Street online, they immediately sense they've found a business that has thoughtfully invested in conveying its value to the right people.
Clarity – Steve is crystal clear about the clients he wants to attract and can focus his energy on connecting with more of these perfect-fit clients.
Energy – The team now saves time on the monthly newsletter, with a clear voice and direction, instead of wondering what to write each month.
Consistency – Advice Street now has a rock-solid foundation for future marketing, with a clear, authentic message and a distinct visual style supported by guidelines for consistency.
Real Results – The new brand is already doing the heavy lifting: potential clients are self-identifying, saying things like "I think I’m this person," or “I enjoyed reading the services”.
Before working with Brandover, I felt stuck. I knew I needed more than just a nice-looking website—I needed something that truly reflected my brand and connected with my clients. I had a vision of what I wanted, but I had no idea how to bring it to life or even where to start.
The process of working with Lisa and Aynsley at Brandover was eye-opening. It quickly became clear that this was about so much more than just creating a website; it was about building a seamless and consistent flow from online to offline. Their thoughtful approach and attention to detail made the entire experience feel effortless yet transformative.
Now, I have a website that’s more than just a digital presence. It’s a true reflection of who I am and what I stand for, and I couldn’t be prouder to share it with the world. It perfectly aligns with my message and feels like an authentic extension of my business.
Thank you, Lisa and Aynsley, for helping me unlock the hidden value of my brand. You’ve made a lasting impact on both my business and my confidence.
- Steven Hastie | Advice Street